“Movie theaters are ahead of that curve, in my opinion, in making sure you have some moviegoer four or five different options on how you want to see that movie,” he said. However, despite all the talk of Netflix and other digital streaming platforms taking down Hollywood, Loria’s outlook for the industry is positive - noting that while movie attendance might have hit a 24-year low in 2017, it also surged back the following year, with box office numbers topping 11 billion for the past four years in the US and Canada. Roughly 26 percent of American adults are “almost constantly” online, while 77 percent say they surf the web on a daily basis, according to a 2018 Pew Research Center study. In 2017, only 1.24 billion tickets were sold – the lowest number since 1993, according to NATO, while tickets prices increased year-over-year.Ĭord-cutting is also on the rise – 33 million Americans ditched cable in 2018 – while streaming services like Netflix are producing about 90 original films a year, including documentaries and animated movies, which far exceeds the roughly 30 movies Universal Studios pumps out annually, according to the New York Times.Īs technology evolves, theaters must adapt in order to remain a destination choice in an era where the Internet has become the cornerstone for the majority of Americans daily routines. “When you have the ability to have that kind of entertainment at home, you have to do something better with the theater,” said Robert Laity, Hollywood Esports CEO and one of the owners of the TCL Chinese Theater in Los Angeles, which is equipped with 4-D technology. You’re getting everything right into you.”Īlthough movie attendance had a record year in 2018, surpassing 1.3 billion tickets sold according to data from the National Association of Theater Owners (NATO), the broader picture still paints an industry in flux as digital-streaming giants like Netflix, Hulu and Amazon keep growing. “So you’re getting the bullet shots into your chest, you’re getting the vibration of the motorcycle going through your whole body. “You’re not only watching the movie and getting all the great 4-D effects, now you’ve got all of these other sensors,” Dan Jamele, MediaMation co-founder, told Fox News. The full-motion cinema chairs do everything from squirt water to blow wind in your face to tickle your legs, coupled with a new haptics vest that was debuted for the first time to exhibitors this week to add another layer of immersion. “It’s not just enough to put a movie on a screen and expect people to go, you have to give people a reason to have a night out,” said Daniel Loria, editorial director for Box Office Pro.Īt this year’s CinemaCon in Las Vegas, companies like MediaMation underscored the importance of creating an experience for the viewer – showcasing their MX4D technology that makes moviegoers feel like they’re actually in the film. LAS VEGAS - Behind many new innovations is a source of disruption.īefore television, stories were told over the airwaves of terrestrial radio, and prior to the internet, people gathered at the local movie theater to catch the latest in entertainment.įast-forward to today and just how television’s emergence in the early 1950s ended up surpassing radio as the medium of choice for consumers, Hollywood is facing a digital revolution of its own that is reshaping the way people choose their content. Google dissolves AI advisory board amid employee protestįacebook reportedly paying British newspaper for positive sponsored articlesĪmazon slammed by AI researchers for selling ‘biased’ facial recognition tech to cops
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